RECOVER, PULVERISE, RE-CREATE
BLUEDUST PROCESS
Denim, an iconic fabric loved around the world, is no longer just worn but becomes the star of our revolutionary Spring Summer 2025 Collection through BLUEDUST PROCESS, an eco-friendly innovation process that will change the way you see your denim fabric leftover. BLUEDUST PROCESS is a statement for the future of our planet.
#ICONICDENIM
A line for all verticals, including hangers, flexible, paper and fabric packaging, labels and tags, dedicated to denim, the most iconic and beloved fabric worldwide.
It is presented in the form of flock powder innovative technology. It is a process of recovering pre-consumer denim or manufacturing waste, transformed into flock powder for a second life, offering extremely original solutions. The pulverized denim is used as an ink, and the logo is screen-printed on almost all products.
Innovative and patented, the seal and the cord are entirely made of paper to be threaded through a buttonhole or a button. The boxes and backpack-shoppers are in natural brown paper, enlivened by flock printing, a technique also used for the satin cotton beautiful and refined dust bags.
YOUR OLD DENIM FABRIC PRE-CONSUMER HAS VALUE, DO NOT THROW IT AWAY
#RECOVER
WE TURN YOUR JEANS
INTO FLOCK POWDER READY FOR A SECOND LIFE
#PULVERISE
Don’t throw away your old denim fabric or scraps anymore. BLUE DENIM PROCESS turns them into flock powder ready for a second life, creating your custom packaging, such as flocked hangers, labels, tags and paper shopping bags in the typical indigo colour. This is not just recycling, but a true rebirth. From no longer usable denim to pulverisation and finally the creation of new items, you actively participate in a virtuous cycle.
FROM NO LONGER USABLE DENIM TO PULVERISATION, WE CREATE YOUR CUSTOM PACKAGING, SUCH AS FLOCKED HANGERS, LABELS, TAGS AND PAPER SHOPPING BAGS IN THE TYPICAL INDIGO COLOUR
#RE-CREATE
We involve you, the customer, in the process. Your participation is essential to a win-win strategy: you win, the planet wins. It’s not just about buying, it’s about creating together, reducing waste and enhancing every thread of your old denim. Every denim, every scrap turned into a new object is a step toward a circular economy that enhances our past, reduces waste, and creates a sustainable future.
OUR CERTIFICATION
OUR CERTIFICATIONS
